Meaning disappears into a holistic hole.
The constant repetition of the word 'holistic' is a widely practised
rhetorical strategy for tilting at windmills. Who can be against
the crusade for wholeness and balance?
There is no better way for claiming moral authority than to be
identified with practices that are holistic. Thankfully the holistic
market provides wonderful opportunities for the enterprising moral
entrepreneur. When not selling holistic medicine or holistic counselling,
they are promoting holistic awareness, holistic design, holistic
massage, holistic food or holistic science.
Your pussy-cat can enjoy the benefits of "holistic pet-care"
while you come to terms with your inner-self through holistic therapy.
Consultants advertise their "holistic view of risk". Some
of them boast about their holistic management techniques.
Holistic governance, government and policies have entered the vocabulary
of the earnest politician. Political parties are committed to the
promotion of holistic policies. Margaret Beckett recently spoke
about waste management and promised to pursue "holistic policy
for waste within the EU".
And of course no one need be left short without their weekend supply
of A-grade holistics. Holistic Sex is available through the "adult
gifts" purchased from Holistic Wisdom Inc. This organisation
offers "holistic and spiritual health for the mind, body and
spirit". This is not just sex - this is holistic sex! You can
learn about "spiritual masturbation" - a technique that
allows you to "connect with your spiritual self through masturbating".
I suspect that this is a technique that advocates of the holistic
business are rather good at.
published on The First Post, 16 March 2006